Sets the benchmark CPC and conversion rate. Know your exact numbers? Enter them and get a more accurate estimate.
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Every figure below is a range, not a point estimate.
Platform-reported revenue tends to overstate true incremental impact somewhat (retargeting and view-through credit). We apply a light haircut to get "True Incremental Revenue" — the more conservative number we actually plan around.
At % cost of revenue, you need just to break even on ad spend — before it's actually profitable.
"Estimates based on industry benchmarks — actual results depend on your specific market, product, and execution. This tool exists to make our thinking checkable, not to promise an outcome."
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Benchmarks get you close. Your Shopify data, ad accounts, and creative get you exact.